Your marketing wingman
Experience killer marketing with no strings attached.
A high-level strategic partner to appraise your firm’s unique situation, choose the right marketing channels and deploy them with tactical excellence.
An illustration: a model city at night with your firm lit at its centre. Searches such as “car accident lawyer near me” rise across the city and run to your firm.
Searches for
Illustration. Example searches, not data.The personal injury plan
- Since 2013. A marketing agency for the legal industry, and only the legal industry.
- Founded by Conrad Saam, six years Director of Marketing at Avvo.
- 210 episodes of Lunch Hour Legal Marketing, on Legal Talk Network.
- Whitespark 2026 Local Search Ranking Factors contributor.
Marketing for law firms, and only law firms.
Founded in 2013 by Conrad Saam, Mockingbird is a full-service marketing agency focused solely on the legal industry. We create, measure and refine every part of your digital marketing.
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AI optimization for law firms
We monitor the bleeding edge without bleeding lawyers dry. Credibility built across the web, so your firm gets found and cited in AI answers.
Where you get cited
- ChatGPT
- Claude
- Perplexity
- Google AI Overviews
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Search engine optimization
No off-the-rack packages. Every SEO strategy is tailored to your market and your competition, from the map pack to organic search.
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Business intelligence
Reporting is a roadmap, not homework. Which channels drive leads, and what each inquiry costs, with every call tracked.
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Digital law firm advertising
Paid campaigns that put your firm in front of people the moment they need a lawyer.
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Web design and development
Fast, modern, responsive sites that build trust, built on WordPress and hosted on WP Engine. Your site, your brand, your call.
Also from Mockingbird: Branding, Dark social and Reputation management.
Illustrations, not client data.
Turning law firms into online rockstars with smart, savvy SEO that gets real results.
We blend proven strategies with digital expertise and stay ahead of the internet’s ever-evolving landscape. But don’t just take our word for it: see how law firms nationwide have gone from unnoticed to unstoppable online.
All case studies-
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Our mission: to protect honest business owners from getting legally screwed™
This firm is great to work with. The CEO Conrad has a deep knowledge base and even gives away the secrets for free on his Lunch Hour Legal Marketing podcast. We have had a great experience with the whole team. Most importantly, they deliver. Added bonus, they don’t lie to you or run up fake/misleading numbers to make themselves look good.
Conrad and his team know the ins and out of legal marketing and which numbers actually matter. They are honest about what is possible and what is maybe out of reach which is something many marketing companies can’t bring themselves to do. You will be in good hands!
All our numbers are the highest they’ve ever been. All of them. All the numbers – traffic, calls, new cases, money. We’re having trouble keeping up.
These people are amazing. Got a referral from another attorney and almost immediately gave them a shot. Having tried multiple SEO/SEM companies, these guys are top notch compared to others. Pricing is great, service is better. Got a new website and a new campaign. Phones are blowing up. Highly recommend.
Mockingbird Marketing has always provided expert and effective marketing services for our firm. They truly have been invaluable.
My firm has utilized Mockingbird as its primary marketing firm for almost two years. The team is very responsive and very knowledge. My firm has grown exponentially as a result of their amazing marketing strategies and research. I would highly recommend Mockingbird for any firm looking to boost their client intake.
I really enjoy working with these folks. Jeff is a beacon of joy.
The Mockingbird team is outstanding. My firm works with Taylor and Anna, and each of them brings something unique to our account. I am thoroughly grateful for the fantastic work that they are doing on behalf of our firm. They are diligent, creative, and deliver results quickly. I would wholeheartedly recommend Mockingbird, Taylor, and Anna to anyone (except my competitors for whom I recommend someone else). I have worked with many digital marketing companies, and Mockingbird is leagues above their competitors. If you ever get a chance to hear Conrad (Mockingbird’s President) speak at a local conference or event, do it. I would be shocked if you do not end up hiring them.
Our 10 commandments
These are the words and values we live by.
We love lawyers
Attorneys who represent individuals are the primary counterbalance to corporate malfeasance, the greedy insurance industry, and the widespread abuse of police and political power. We are honored to play a small role in this system.
We are responsible for our clients’ livelihoods
Our performance dictates if our clients can pay their mortgage, their staff, and their kids’ college tuition.
Don’t make clients happy. Make them successful.
Don’t pander to misguided strategies or humor foolhardy requests from clients just to keep them happy. We will argue with a client instead of wasting their money.
Proactively deliver bad news
Things don’t always go right. Our job is to proactively uncover problems and keep clients informed.
White hat to a fault
Don’t engage in unethical marketing. We are in business for the long term, as are our clients.
Speak in business terms, not technical jargon
Our job is to drive our clients’ business, so we focus our conversation on business terms instead of a confusing technical lexicon that is frequently used to cloud an issue.
Don’t ask clients what their budget is. Tell them what their investment needs to be.
Our job is not to squeeze as much revenue out of our clients as possible. Instead, we define their budget and then squeeze as much marketing out of their investment as possible.
Done is better than perfect
The perfect website is never launched. We push projects forward into completion and then iterate on improvements to maintain momentum.
Explore cutting-edge. Rely on tried and true.
Technology tends to have lots of the new new new thing. Spend less than 5% of our time on these.
It may not be our fault, but it is still our problem
The only finger pointing we engage in is pointing to ourselves as the solution.
Events for the legal community and online marketers
See all events
Christopher Griffiths, clientIf you ever get a chance to hear Conrad (Mockingbird’s President) speak at a local conference or event, do it.
Lunch Hour Legal Marketing
Legal marketing made fun.
Join Gyi and Conrad for laughs, leads and law firm wins.
Gyi Tsakalakis and Conrad Saam host Lunch Hour Legal Marketing, your guide to growing your legal practice and your firm’s cash flow. Share your thoughts on Instagram with @GyiTsakalakis and @ConradSaam using #LHLM, and follow @lhlm.pod on YouTube.
Let’s strike up a conversation. No legalese required.
Ready to talk web design, support and digital marketing? Any size firm. Any practice area. Any location.
Call us today206.209.2125- No retainer, no hidden fees
- Month to month, never locked in
- Your accounts stay yours
You’re on board.
On the live site, this goes straight to the Mockingbird team and someone calls you back. This concept doesn’t send anything.