Your marketing wingman
Law firm marketing that puts you on the map.
A high-level strategic partner to appraise your firm’s unique situation, choose the right marketing channels and deploy them with tactical excellence.
An illustration: a model city at night with your firm lit at its centre. Searches such as “car accident lawyer near me” rise across the city and run to your firm.
Searches for
Illustration. Example searches, not data.The personal injury plan
Experience killer marketing with no strings attached.
Founded in 2013 by Conrad Saam, Mockingbird is a full-service marketing agency focused solely on the legal industry. We create, measure and refine every part of your digital marketing.
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AI optimization for law firms
We monitor the bleeding edge without bleeding lawyers dry. Credibility built across the web, so your firm gets found and cited in AI answers.
Where you get cited
- ChatGPT
- Claude
- Perplexity
- Google AI Overviews
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Search engine optimization
No off-the-rack packages. Every SEO strategy is tailored to your market and your competition, from the map pack to organic search.
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Business intelligence
Reporting is a roadmap, not homework. Which channels drive leads, and what each inquiry costs, with every call tracked.
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Digital law firm advertising
Paid campaigns that put your firm in front of people the moment they need a lawyer.
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Web design and development
Fast, modern, responsive sites that build trust, built on WordPress and hosted on WP Engine. Your site, your brand, your call.
Also from Mockingbird: Branding, Dark social and Reputation management.
Illustrations, not client data.
Turning law firms into online rockstars with smart, savvy SEO that gets real results.
We blend proven strategies with digital expertise and stay ahead of the internet’s ever-evolving landscape. But don’t just take our word for it: see how law firms nationwide have gone from unnoticed to unstoppable online.
All case studies40%search visibility in Strasburg, from no presence
20%+more signed clients, beyond the firm’s target
The firm wanted to grow by plan, not by hunch. Market analysis picked Strasburg; local pages, local links and paid search took it from no presence there to 40% visibility over several months, and past its goal of 20% more signed clients.
Read the case studyWhat we did
- Competitive market analysis
- SEO pages for Strasburg
- Local link building
- Paid and organic, together
35%increase in search visibility, in just a few months
50year-old brand, found again across Central Florida
A 50-year-old brand had gone months without new content, and its visibility plateaued. A keyword strategy and pages published on a steady schedule brought a sharp jump within a few months.
Read the case studyWhat we did
- Keyword strategy
- Custom SEO content
- Consistent publishing
300%growth in website conversions, 2021 to 2024
12%+search visibility by early 2025, from under 5% in 2022
A well-known brand up against thousands of firms for the same searches. Fresh content, Google Business Profiles, a faster site and paid search took its visibility from under 5% to over 12%.
Read the case studyWhat we did
- SEO content
- Google Business Profiles
- Site speed and UX
- Paid and organic, together
Figures as published in Mockingbird’s case studies, charted to scale. The city photo is an illustration.
Our mission: to protect honest business owners from getting legally screwed™
We love lawyers. If you are still on the fence about working with us, read a few testimonials from clients who love us too.
All testimonialsThis firm is great to work with. The CEO Conrad has a deep knowledge base and even gives away the secrets for free on his Lunch Hour Legal Marketing podcast. We have had a great experience with the whole team. Most importantly, they deliver. Added bonus, they don’t lie to you or run up fake/misleading numbers to make themselves look good.
All our numbers are the highest they’ve ever been. All of them. All the numbers – traffic, calls, new cases, money. We’re having trouble keeping up.
ARM Thank you so much for speaking with me the other day. Your honesty about having me stay with my current SEO guy tells me you’re honest and honorable. That’s rare these days. I’ll be sure to recommend you to friends and associates.
Gabriel These people are amazing. Got a referral from another attorney and almost immediately gave them a shot. Having tried multiple SEO/SEM companies, these guys are top notch compared to others. Pricing is great, service is better. Got a new website and a new campaign. Phones are blowing up. Highly recommend.
Christopher J. FrySacramento Attorney Conrad and his team know the ins and out of legal marketing and which numbers actually matter. They are honest about what is possible and what is maybe out of reach which is something many marketing companies can’t bring themselves to do. You will be in good hands!
Josh Hodges My firm has utilized Mockingbird as its primary marketing firm for almost two years. The team is very responsive and very knowledge. My firm has grown exponentially as a result of their amazing marketing strategies and research. I would highly recommend Mockingbird for any firm looking to boost their client intake.
Mark Galler Mockingbird is outstanding. They immediately drilled down to what I needed and made it happen. Unlike other companies I talked to, Mockingbird didn’t try to sell me a bunch of services I didn’t need using buzz words they didn’t understand. My business is thriving thanks to the Mockingbird team. You’ll be happy you hired them.
Jenny Kaleczyc
We love lawyers
Attorneys who represent individuals are the primary counterbalance to corporate malfeasance, the greedy insurance industry, and the widespread abuse of police and political power. We are honored to play a small role in this system.
We are responsible for our clients’ livelihoods
Our performance dictates if our clients can pay their mortgage, their staff, and their kids’ college tuition.
Don’t make clients happy. Make them successful.
Don’t pander to misguided strategies or humor foolhardy requests from clients just to keep them happy. We will argue with a client instead of wasting their money.
Proactively deliver bad news
Things don’t always go right. Our job is to proactively uncover problems and keep clients informed.
White hat to a fault
Don’t engage in unethical marketing. We are in business for the long term, as are our clients.
Speak in business terms, not technical jargon
Our job is to drive our clients’ business, so we focus our conversation on business terms instead of a confusing technical lexicon that is frequently used to cloud an issue.
Don’t ask clients what their budget is. Tell them what their investment needs to be.
Our job is not to squeeze as much revenue out of our clients as possible. Instead, we define their budget and then squeeze as much marketing out of their investment as possible.
Done is better than perfect
The perfect website is never launched. We push projects forward into completion and then iterate on improvements to maintain momentum.
Explore cutting-edge. Rely on tried and true.
Technology tends to have lots of the new new new thing. Spend less than 5% of our time on these.
It may not be our fault, but it is still our problem
The only finger pointing we engage in is pointing to ourselves as the solution.
Events for the legal community
and online marketers
See all events
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Christopher Griffiths, clientIf you ever get a chance to hear Conrad (Mockingbird’s President) speak at a local conference or event, do it.
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Next up
Great Legal Marketing Summit
Westin Washington Dulles Airport, Herndon, VA
Learn more
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Next up
AI Era 2: AI strategy for law firms
Charleston, SC
Learn more
Lunch Hour Legal Marketing
Legal marketing made fun.
Join Gyi and Conrad for laughs, leads and law firm wins.
Gyi Tsakalakis and Conrad Saam host Lunch Hour Legal Marketing, your guide to growing your legal practice and your firm’s cash flow. Share your thoughts on Instagram with @GyiTsakalakis and @ConradSaam using #LHLM, and follow @lhlm.pod on YouTube.
Let’s strike up a conversation. No legalese required.
Ready to talk web design, support and digital marketing? Any size firm. Any practice area. Any location.
You’re on board.
On the live site, this goes straight to the Mockingbird team and someone calls you back. This concept doesn’t send anything.